Introduction
Walt Disney once remarked, “Times and conditions change so rapidly that we must keep our aim constantly focused on the future.” This sentiment certainly applies to anyone who is part of the ever-shifting events industry. Advances in technology mean that this young and restless sector is always open to exciting new possibilities and challenges.
If you regularly plan business gatherings, staying up-to-date with the latest innovations is vital for keeping services fresh and appealing to modern audiences. It also begs the question, are you doing enough to stay ahead of the curve?
One of the biggest names in the field, ConnectIn Events has been pushing the envelope since 2009. Experts in live, virtual, and hybrid occasions, there’s nobody more qualified to discuss the latest wave of event planning industry trends. Here, they’ve compiled five steps for planners who want to stay one step ahead of the competition and blaze bold new trails.
Event Planning Industry Trends Businesses Need to Know
From the advance of Artificial Intelligence (AI) to the importance of sustainability, some event planning industry trends are impossible to ignore. Whether you could be doing more to craft unique experiences, or want to learn about how events technology improves efficiency, there’s always something new to learn.
Here are four big developments that could help your company break new ground:
Virtual and Hybrid Events Are Still Popular
While in-person events are the dominant industry force, almost one in two occasions will contain a virtual element. Perhaps the biggest explanation for this is the flexibility and visibility offered by livestreams. Virtual conferences and product launches can help businesses appeal to online audiences, while allowing others to bridge the miles and engage with employees regardless of geography.
When combined with the obvious sustainability benefits, it seems clear that this is one of the event planning industry trends that won’t be going away any time soon.
Events Technology is Vital
It’s important to stay relevant by embracing the exciting potential of new events technology. From using augmented reality (AR) to boost interaction to employing virtual reality (VR) headsets to create a sense of pure immersion, there are tons of features that modern audiences will love. Therefore, if you want to be seen as an innovator, you’ll need to stay up to date with the very latest event planning industry trends.
Don’t Overlook Promotion
Although social media isn’t one of the newer event planning industry trends, it should still play a key role in promotion and marketing. More and more consumers will use their socials — and influencer validation — to make decisions about which occasions they attend. Further to this, integrating your marketing efforts with major platforms like LinkedIn can make it easier than ever to analyse data and tweak your campaigns accordingly.
Unique Venues are Highly Desirable
How do businesses win over event-goers who think they’ve seen and done it all before? Increasingly, the answer lies in finding fresh and exciting venues to transform mere occasions into engaging ‘experiences’. Although the venue has always been an important feature of live occasions, this is an event planning industry trend that demands your attention — now more than ever.
Sustainability is Key
The more we see and hear about the environment, the bigger a consideration event sustainability becomes. Many industries might be put off by concerns over costs — but this approach could prove to be a false economy. The reason? Aside from the obvious environmental benefits, it could be really damaging for your brand to be seen as being on the wrong side of this particular conversation. People care passionately about the planet, so you should aim to implement sustainable venue-finding and wider practices where possible.
AI is on the Rise
The AI boom is a hot topic across the globe. Because we’re only just understanding its potential, planners and marketers are increasingly coming to terms with the benefits of AI automation. These range from content creation assistance to data analysis, and beyond. Who knows where this brave new world will lead next — and what kind of impact it will have on event management.
Conclusion
Events technology is always evolving. For businesses to stay ahead, it’s crucial to adapt to these changes and embrace the latest innovations and trends. This means working with a planner who knows the industry and challenges itself to keep moving with the times. Staying still just isn’t an option.
ConnectIn Events has been at the forefront of this dynamic field since 2009. From the outset, they have expertly navigated the shifts in live, virtual, and hybrid event planning. Attuned to AI, adventurous with venues, and serious about sustainability, they are the company to turn to for progressive solutions to the delivery of great gatherings.
If you want to ensure that your next occasion is fresh and impactful, their skilled team is ready to help. Based in the North West of England but operating worldwide, they are your one-stop-shop for event excellence.
Get in touch with them today to find out more.
